The Creative were used for offline as well as online purposes. In the office space, these creatives were used in the office spaces of Adani, where customers could view it. In the online space, the creatives were sent as WhatsApp forwords and gained a lot of traction. Customers showed their love and appreciation for this concept. Apart from this, these creatives were placed on the social media handles of the client. In fact, the client loved this concept so much that although the initial commission was just for 1 video, they ended up asking us to make 5 more!

We executed the entire campaign from the production of the shoot to the promotion. The shoot was a 21-hour long affair with a crew of almost 30 people. We wanted a dramatic and impactful shoot and hence included various beautifying elements such as the dhoop, net, drapes, and flowers. The idea was to amalgamate simplicity and grandeur to bring out the beauty of the bride and her garment.

A 70 year old saga, retold and recreated with influencers from across the city. We went back to how they started their first store in the pols of Ahmedabad and how the brand and the weaves they housed evolved over the past 70 years. From one milestone to another, covering customers' staff and common practices from the past until; the final day of the new store opening. While the concept was entertaining and engaging the use of influencers made it market itself! More than anything else it tied back together years of relationships built while also luring potentially new relationships to rebuild over the course. The story was covered on the feed with a vintage feel starting in the early 1940’s until 2019. The concept was later presented in the store as a coffee table flip book for people to carry out with them.