Aava Minerals

THE TEAM

Agency: WeCliq

Brief

The brand needed to highlight its USPs of being an alkaline pH water loaded with minerals such as Calcium, Magnesium, Fluoride and Silica. It also needed to convey other facts like its bottles being made from pet plastic - a 100% recyclable material, its plastic philanthropy initiatives, funding of building a dam etc.

Strategy

Since the brand didn’t have much of a social media presence, our first task was to create a social media feed with a purpose and thereby bring in some consistency.All our communication focussed on the different unique selling points of the brand like health benefits, recyclability of bottle, alkaline nature etc. All the fonts, colours and other visual elements were standardised.

Execution

Product shoots were done incorporating fruits and vegetables to bring out the many health benefits that Aava water has. Posts were created on different content buckets like:
- #AavaThroughTheYears - Aava is a heritage brand and through the years, many celebrities have also trusted Aava.
- #NothingToHide - Aava is naturally alkaline water enriched with minerals. Not all brands who bottle water can claim to have natural mineral water.br> There were shots with flora and fauna to bring out the natural appeal of the brand. We also emphasised on the fact of how Aava’s water is sourced from the Aravallis. All in all, we were able to create a solid social media presence for the brand with a clear communication of thought and consistent visual language.