NEPTUNE HOUSE FURNISHINGS
How does one market a store with over 1000 SKU’s? From upholstery, bed linens, to bathroom accessories. Neptune house furnishings had everything you needed to do up a home. A one stop shop solution for home furnishings. A 30 year old brand with three mega-stores accords the city of Ahmedabad.
As competitors moved their markets online, Neptune house furnishings saw great potential is building a community online. The problem was that given the number of SKU’s it was almost impossible to showcase everything they stoked unless a customer visited their store. Additionally, with the Ahmedabad circuit and industry growing by the day, the city saw an influx of a new non-gujarati cosmopolitan crowd. The idea was to build new relationships with them too, just as they had been building with customers. Position the brand as a one stop shop solution for home furnishings- selling quality and trustworthy products.
The strategy was kind of simple. We want to make a small start with building a community that appreciates and engages with spaces that
are done well. We knew that once we had a like-minded community it would be a lot easier to bring them to the store and show them
everything we offered. Hence we began our journey with a series of extremely aesthetic creatives, with focus on variety and affordability.
Tactical offerings were built into the strategy as we proceeded towards Diwali- ensuring we covered a broad audience.
There was something for everyone. Price was never a concern and hence while we kept the look, feel and tonality extremely upscale we weren’t afraid to bring in the offers as they helped us approach the masses.
A series of Ad sets were used to help build a community. Most targeted within the city and some also targeted around the city in smaller towns where such outlets were not generally available.
We love brands that constantly evolve with time. Now that we are steadily growing our community of enthusiastic home makers/lovers we are now on our way to building a basic commerce platform for the store and slowly moving out of the Gujarat market to further broaden their customer base.
Campaign Driven Sales
Campaign Driven Sales