Slyce

THE TEAM

Agency: WeCliq

Background

Slyce is a brand in the e-commerce space for groceries that positions itself as a Gourmet Food seller thanks to its collection of premium food items.

Brief

Although there was an existent social media presence, the brand tone and visuals were out of place for a brand that wanted to position itself as a Gourmet Food brand. Our job was to revamp its social media feed so that it attracted more followers and eventually more conversions.

Azafran Beauty Mobile-100

Strategy

Our communication strategy was to change the brand from a very salesy brand that is always trying to sell to a more classier brand where we made the product the hero. The freshness and quality of the ingredients were highlighted rather than just focusing on the price of the items. A minimal yet effective design language was employed with simple and impactful imagery.

Azafran Beauty Mobile-100
Azafran Beauty Mobile-100

Execution

Meal kits are one of the signature products offered by Slyce, which is essentially a package of pre-chopped, pre-measured and pre-portioned ingredients. To make the meal, one just has to unbox the package and make the recipe. Although this was promoted on social media, the brand used a different Instagram page for the same. Our first task was to incorporate the meal kits page into the Slyce Instagram page.

Following this, we created different content buckets like informative carousels for exotic produce and recipe recommendations.

The promotion of meal kits have also evolved from static posts to different formats like videos and reels. Media planning was also strategized to increase conversions. Looking at the analytics, we realized our Facebook audience was more interested in the normal everyday produce while the Instagram audience was more inclined to buy exotic and gourmet foods. The media plans were tweaked accordingly.

Azafran Beauty Mobile-100

Results

All in all, we gave a whole new identity to the brand and continue exploring different medium and techniques to deliver our message, as a result of which:
Azafran Beauty Mobile-100

The Numbers

INSTAGRAM

Reach

0 M

Engagement

0 K

Followers Gained

0

Impressions

0 M

Facebook

Reach

0 K

Page Likes

0 K

Session by devices

Desktop

95.7%

↑ 0.4%

Mobile

3.8%

↓ 0.2%

Tablet

0.5%

↓ 0.4%