AZAFRAN SUMMER
2020
Azafran
The Magic of Organic
THE TEAM
Agency: WeCliq
THE BRIEF
Azafran is a consistently evolving skin care and wellness brand that specialises in providing organic products that have been internationally certified. The client needed a summer campaign that talked about the goodness of their products in a way that broke through the clutter of the typical #BeatTheHeat campaigns
Agency: WeCliq
The Strategy
Leveraging the fruity ingredients and the advanced science and technology used to manufacture these products, a unit called 'Power of Fruit, Power of Truth' was created to begin the campaign. It was then finally time to step into the #SummerSpirit.
To give a fresh approach and unique visual direction to the campaign, we came up with an origami concept as this could help us portray the goodness of botanicals while also building a mood and scene to keep things real. 10 unique origami sets were designed and a custom shoot was executed to enhance the mood of the campaign. Different content buckets were created to educate the audience about how the ingredients used in Azafran products were beneficial in tackling different summer problems. Apart from that, fun gifs and reels were also created to make the content more consumable .
All in all, the Origami shoot, clubbed with a smart influencer marketing strategy ensured content and messaging reached the right audience.
The Results
The campaign brought the brand lots of eyeballs. Reach sky-rocketed and sales soared. At the time, the recall generated was fantastic. Since the content was designed to be relatable and easily consumable, we saw incredible CPR and drove conversation.
The Numbers
Reach
Engagement
Followers Gained
Impressions
Reach
Page Likes
Session by devices
Desktop
95.7%
↑ 0.4%
Mobile
3.8%
↓ 0.2%
Tablet
