THE TEAM
Agency: WeCliq
ARGENTO branding
Argento is a brand that symbolizes luxury. With personalized designs aimed to create an emotional connection with the audience, the brand follows a minimalistic approach in all its communication. Aligning to this philosophy, the packaging also follows monochromatic colours of black and white.
THE TEAM
Agency: WeCliq
Argento Masks
#SecureASmile was an Argento initiative that was the brainchild from a grim time. The world was at its worst when Covid-19 spread aggressively. There was a simple thought. When you wear a safety mask, you are saving lives - thereby securing your smile to live longer. Similarly, when you donate a sum of money to the needy, you're also helping that family to secure a smile.
While we were dealing with a young brand (only a year old then), a campaign with Covid at its centre of meaning was not the easiest to pull off. It was, however, the need of the hour. What everyone wanted to see. A brand with compassion, a brand that steps up to meet the needs of its customer. That is exactly what we attempted to pull off.
The Challenges
Since advertisements around the theme of the pandemic were not permitted by young accounts like ours at the time, we took on a rather unique root to spread the word. We began to create fun and quirky content around the mask. Things people could relate to, things that helped them understand its functionality and its trendiness. Yet, that wasn't enough. We then moved to reaching out to influencers who would help us spread the word. We connected and sent across products to them to try and share with their audience. Soon, with a consistent push and influencer collaborations, it became the product of the year.
Statistics
Campaign Reach
Campaign Engagement
Impressions
This project sold itself. We honestly won't take credit for it. We only helped give them a voice.
THE TEAM
Agency: WeCliq
We love animals. A little more than humans also, if we may say. This project was one that we took up purely out of passion. What a treat it was to introduce a petting farm to the city of Ahmedabad. An experience designed for individuals of all ages, learning how to coexist with nature and its pets. While we helped them share their story, we learned more than we shared. From the very first introduction of the concept, to introducing animals to an audience with not enough knowledge, while also helping enhance the experience with adorable merchandise!
THE TEAM
Agency: WeCliq
You can never be picky enough with endorsements when you are trying to appeal to the luxury segment. While uncut jewelry is fairly well priced, the idea was to position it as exclusive and made to order. We chose influencers and celebrities based on markets we wanted to appeal to and attempted to keep it as straightforward as possible. The lesser it looked like a paid endorsement the happier we were.
Another strategic experiment that was done based on our research and studies was to hold longer time associations with select influencers. We gave it a shot with Amrita Thakur from Delhi and we noticed how it helped us build trust, and loyalty than a one time post experience for the influencers audience as well as ours.
2020
Azafran
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THE TEAM
Agency: WeCliq
THE SOLUTION
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the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages.
Unique Users
New Users
Week 1 Retention
Tablet
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PROFILE
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