Secure A Smile
Secure A Smile
THE TEAM
Agency: WeCliq
Argento Masks
#SecureASmile was an Argento initiative that was the brainchild from a grim time. The world was at its worst when Covid-19 spread aggressively. There was a simple thought. When you wear a safety mask, you are saving lives - thereby securing your smile to live longer. Similarly, when you donate a sum of money to the needy, you're also helping that family to secure a smile.
While we were dealing with a young brand (only a year old then), a campaign with Covid at its centre of meaning was not the easiest to pull off. It was, however, the need of the hour. What everyone wanted to see. A brand with compassion, a brand that steps up to meet the needs of its customer. That is exactly what we attempted to pull off.
The Challenges
Since advertisements around the theme of the pandemic were not permitted by young accounts like ours at the time, we took on a rather unique root to spread the word. We began to create fun and quirky content around the mask. Things people could relate to, things that helped them understand its functionality and its trendiness. Yet, that wasn't enough. We then moved to reaching out to influencers who would help us spread the word. We connected and sent across products to them to try and share with their audience. Soon, with a consistent push and influencer collaborations, it became the product of the year.
![](https://www.wecliq.in/wp-content/uploads/2021/04/Mask-1.png)
![](https://www.wecliq.in/wp-content/uploads/2021/04/Mask-2.png)
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![Mask Image1](https://www.wecliq.in/wp-content/uploads/2021/04/Mask-Image1.png)
![Mask Image2](https://www.wecliq.in/wp-content/uploads/2021/04/Mask-Image2.png)
![Mask Image3](https://www.wecliq.in/wp-content/uploads/2021/04/Mask-Image3.png)
![Mask Image_1](https://www.wecliq.in/wp-content/uploads/2021/04/Mask-Image_1.png)
![Mask Image_2](https://www.wecliq.in/wp-content/uploads/2021/04/Mask-Image_2.png)
![Mask Image_3](https://www.wecliq.in/wp-content/uploads/2021/04/Mask-Image_3.png)
![image_1](https://www.wecliq.in/wp-content/uploads/2021/04/image_1.png)
![secure-a-smile-five-image](https://www.wecliq.in/wp-content/uploads/2021/04/secure-a-smile-five-image.png)
![image_3](https://www.wecliq.in/wp-content/uploads/2021/04/image_3.png)
![image_4](https://www.wecliq.in/wp-content/uploads/2021/04/image_4.png)
Statistics
Campaign Reach
Campaign Engagement
Impressions
Sugar Rush Outdoor
Sugar Rush Outdoor
Sugar Rush Outdoor
**Disclaimer**
This project sold itself. We honestly won't take credit for it. We only helped give them a voice.
THE TEAM
Agency: WeCliq
We love animals. A little more than humans also, if we may say. This project was one that we took up purely out of passion. What a treat it was to introduce a petting farm to the city of Ahmedabad. An experience designed for individuals of all ages, learning how to coexist with nature and its pets. While we helped them share their story, we learned more than we shared. From the very first introduction of the concept, to introducing animals to an audience with not enough knowledge, while also helping enhance the experience with adorable merchandise!
![sugar rush outdoor](https://www.wecliq.in/wp-content/uploads/2021/04/sugar-rush-outdoor-image-one.jpg)
![sugar rush outdoor](https://www.wecliq.in/wp-content/uploads/2021/04/sugar-rush-outdoor-image-two.jpg)
![sugar rush outdoor](https://www.wecliq.in/wp-content/uploads/2021/04/sugar-rush-outdoor-image-three.jpg)
![sugar rush outdoor](https://www.wecliq.in/wp-content/uploads/2021/04/sugar-rush-outdoor-four.jpg)
![sugar rush outdoor](https://www.wecliq.in/wp-content/uploads/2021/04/sugar-rush-outdoor-five.jpg)
![sugar rush outdoor](https://www.wecliq.in/wp-content/uploads/2021/04/sugar-rush-outdoor-six.jpg)
![](https://www.wecliq.in/wp-content/uploads/2021/04/sugar-rushAsset-1.png)
![sugar rushAsset 2](https://www.wecliq.in/wp-content/uploads/2021/04/sugar-rushAsset-2.png)
![sugar rushAsset 3](https://www.wecliq.in/wp-content/uploads/2021/04/sugar-rushAsset-3.png)
![sugar rushAsset 4](https://www.wecliq.in/wp-content/uploads/2021/04/sugar-rushAsset-4.png)
![sugar rushAsset 5](https://www.wecliq.in/wp-content/uploads/2021/04/sugar-rushAsset-5.png)
![sugar rushAsset 6](https://www.wecliq.in/wp-content/uploads/2021/04/sugar-rushAsset-6.png)
Uncut PR
Uncut PR
THE TEAM
Agency: WeCliq
You can never be picky enough with endorsements when you are trying to appeal to the luxury segment. While uncut jewelry is fairly well priced, the idea was to position it as exclusive and made to order. We chose influencers and celebrities based on markets we wanted to appeal to and attempted to keep it as straightforward as possible. The lesser it looked like a paid endorsement the happier we were.
![](https://www.wecliq.in/wp-content/uploads/2021/04/Uncut-PR-image-one.png)
![](https://www.wecliq.in/wp-content/uploads/2021/04/Uncut-PR-image-two.png)
![](https://www.wecliq.in/wp-content/uploads/2021/04/Uncut-PR-image-three.png)
![Uncut PR images](https://www.wecliq.in/wp-content/uploads/2021/04/uncut-pr-images-four.jpg)
![Uncut PR images](https://www.wecliq.in/wp-content/uploads/2021/04/Uncut-PR-images-five.jpg)
![Uncut PR images](https://www.wecliq.in/wp-content/uploads/2021/04/Uncut-pr-images-six.jpg)
Another strategic experiment that was done based on our research and studies was to hold longer time associations with select influencers. We gave it a shot with Amrita Thakur from Delhi and we noticed how it helped us build trust, and loyalty than a one time post experience for the influencers audience as well as ours.
![Uncut PR images seven](https://www.wecliq.in/wp-content/uploads/2021/04/Uncut-PR-images-seven.jpg)
![Uncut PR images](https://www.wecliq.in/wp-content/uploads/2021/04/Uncut-PR-images-Nine.jpg)
![Uncut PR images eight](https://www.wecliq.in/wp-content/uploads/2021/04/Uncut-PR-images-eight.jpg)
![Uncut PR images](https://www.wecliq.in/wp-content/uploads/2021/04/Uncut-PR-images-ten.jpg)
![Uncut PR Image 2](https://www.wecliq.in/wp-content/uploads/2021/04/Uncut-PR-Image-2.jpg)
![Uncut PR Image 5](https://www.wecliq.in/wp-content/uploads/2021/04/Uncut-PR-Image-5.jpg)
![Uncut PR Image 3](https://www.wecliq.in/wp-content/uploads/2021/04/Uncut-PR-Image-3.jpg)
![Uncut PR Image 4](https://www.wecliq.in/wp-content/uploads/2021/04/Uncut-PR-Image-4.jpg)
![Uncut PR Image 6](https://www.wecliq.in/wp-content/uploads/2021/04/Uncut-PR-Image-6.jpg)
Azafran
![](https://www.wecliq.in/wp-content/uploads/2021/02/Azafran.png)
Azafran
2020
Azafran
The Magic of Organic
THE BRIEF
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
THE TEAM
Agency: WeCliq
THE SOLUTION
the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages.
MOTION LOGO
![motion logo-1](https://www.wecliq.in/wp-content/uploads/2021/02/motion-logo-1.jpg)
CAMPAIGN SHOOT
![azafran product two](https://www.wecliq.in/wp-content/uploads/2021/02/azafran-product-two.jpg)
![azafran product three](https://www.wecliq.in/wp-content/uploads/2021/02/azafran-product-three.jpg)
![azafran product one](https://www.wecliq.in/wp-content/uploads/2021/02/azafran-product-one.jpg)
![azafran product five](https://www.wecliq.in/wp-content/uploads/2021/02/azafran-product-five.jpg)
![azafran product four](https://www.wecliq.in/wp-content/uploads/2021/02/azafran-product-four.jpg)
PACKAGING
the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages.
![Azafran-image](https://www.wecliq.in/wp-content/uploads/2021/02/Azafran-image.png)
INSTAGRAM GRIDS
the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages.
Unique Users
New Users
Week 1 Retention
![](https://www.wecliq.in/wp-content/uploads/2021/02/total-internet-visitor.png)
Session by devices
Desktop
95.7%
↑ 0.4%
Mobile
3.8%
↓ 0.2%
Tablet
0.5%
↓ 0.4%
INSTAGRAM GRIDS
the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages. the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages. the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages.
PROFILE
HASHTAG
the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages. sheets containing Lorem Ipsum passages.
#azafranorganics
767 posts
![hashtag](https://www.wecliq.in/wp-content/uploads/2021/02/hashtag.png)