the Belvedere Golf and Country club
THE TEAM
Agency: WeCliq
THE BRIEF
Unlike other lifestyle spaces, Adani realty’s Belvedere Club is one of its kind. A premium club for the chosen few. A home to some of the most elite residents of the city it offers an unforgettable experience with its grade A amenities and offerings. The brief was to showcase the space for what it really was. To enlighten individuals of everything that awaited behind those doors. The luxury experience they had to offer for their members.
The Strategy
The idea behind this campaign was to focus on all kinds of activities that the club offered. A small family, a group or friends or even someone visiting alone- there was an experience awaiting them all. We believe that an experience of such sorts would only be justified if it was truly experienced by local influencers and encaptured into effective videos and stories. Stories of their day at the facility capturing every unique aspect of the club.
The Execution
mention names of influencers we got on board and how we created the engaging video- Sharing whole copy again for your reference.
The Brief
Unlike other lifestyle spaces, Adani realty’s Belvedere Club is one of a kind. A premium club for the chosen few. A home to some of the most elite residents of the city, it offers an unforgettable experience with its grade A amenities and offerings. The brief was to showcase the space for what it really was. To enlighten individuals of everything that awaited behind those doors. The luxury experience they had to offer for their members.
The Strategy
The idea behind this campaign was to focus on all kinds of activities that the club offered. A small family, a group or friends or even someone visiting alone- there was an experience awaiting them all. We believe that an experience of such sorts would only be justified if it was truly experienced by local influencers and encaptured into effective videos and stories. Stories of their day at the facility capturing every unique aspect of the club.
The Execution:
To execute this idea, we collaborated with 4 social media influencers who came from different backgrounds:
- Heena Mehta - Heena Mehta is a blogger and we invited her to spend a day with her mom at The Belvedere Golf and Country Club. They explored the residency aspect of the club and enjoyed the various amenities the club had to offer.
- Saloni Mehta & Shelat Datta: Saloni is a digital creator while Shelat is a lifestyle blogger. Both of them are good friends, and were invited to the club to show how you can spend the day chilling with your friends.
- Harshika Patel: Harshika Patel is a fitness entrepreneur and we collaborated with her to show how fitness enthusiasts can indulge in various activities provided by the club like Yoga, Tennis, Golf etc.
All in all, through these collaborations, we were able to bring out the crux of the campaign, i.e., The Belvedere Golf and Country Club has something for everyone, across demographics and lifestyles.
INSTAGRAM Numbers
Reach
Engagement
Increase In Followers
Impressions
Facebook Numbers
Reach
Engagement
Page Followers
Page Likes
Session by devices
Desktop
95.7%
↑ 0.4%
Mobile
3.8%
↓ 0.2%
Tablet
