AZAFRAN FOOD
Azafran
The Magic of Organic
THE TEAM
Azafran is a wellness natural brand with an extremely vast product line. As a relatively new company, we helped them start off by categorising and showcasing their products, its health benefits, what makes it better than what's out in the market and how the products can be applied. We used a combination of simple carousel formats, explanatory long set videos, GIF’s and more. Micro-Influencers were also roped in to develop recipes with the product helping us elaborate further on its application.
Agency: WeCliq
The Magic Of Organic
A 6-month campaign was planned to showcase the brand's various offerings and its benefits via influencer outreach. This campaign focussed on 3 primary categories: Food, Beauty, and Home. Divided into sets of two months, the campaign showcased all of the products and the health benefits by being 100% organic. We then reached out to our customers via a fun challenge to stir up their creativity and where they could win exciting prizes promoted by influencers of each respective category.
Campaign objectives
- Build consistent visual language.
- Increase brand awareness.
- Build a loyal follower base.
- Engage with the Azafran community.
- Increase reach and engagement rate.
- Increase social mentions via influencers.
- Increase user generated content via contests.
- Increase store footfalls and website visits via paid promotions.
The Numbers
Reach
Engagement
Followers Gained
Impressions
Reach
Page Likes
Session by devices
Desktop
95.7%
↑ 0.4%
Mobile
3.8%
↓ 0.2%
Tablet
