Argento Ami Patel
THE TEAM
Agency: WeCliq
THE BRIEF
A fast fashion jewellery brand times a young talented celebrity stylist - we thought it was a match made in heaven! This collaboration was based on the idea that people were looking for adorable, yet unconventional kinds of jewellery while they Zoomed away their hearts from home during the pandemic. Just before the festive season, the collaboration was published on the duo’s social media platforms with a strong campaign idea.
The collection highlights the contrast between two jewellery pieces but also invites comparisons. The elements such as dark and light skin tones, subjects in motion and in rest, striking backgrounds and monotone makeup create meaning that is not found in the dialogue. These elements have been accompanied by jewellery that varies in forms and shapes.
That's what juxtaposition stands for: inspired by the ancient arts and literature, it enables an artist to create striking opposites yet leave space for both to function in sync. We've always championed change and the ability to step out of traditions and create a trend. This shoot aimed to achieve exactly that - challenge the typical perspective and step out of the norms.
The campaign was later supported by a round of celebrity gifting which brought forward substantial growth in visibility and credibility for the brand. Some of the pieces were also used in styling projects for actresses like Sarah Ali Khan and more.
From a purely branding perspective, the campaign helped put the brand on the map. The association brought forward recognition and connections for several other lucrative opportunities
Statistics
Campaign Engagement
Campaign Impressions
Campaign Driven Sales
Statistics
Campaign Engagement
Campaign Impressions
Campaign Driven Sales
Followers Gained
Campaign Reach
