Change is the ticket to get in.

Stepping onto the digital bandwagon.

At the start of 2020, India was on a slow, mundane road to a digital transformation. Due to the lack of awareness and knowledge among the common Indian working population/decision makers we were at least a decade behind common practices globally that could have possibly given us a competitive edge. Then the world passed down our way, a catastrophic virus that transformed Indian business thinking for the better. The digital revolution came in like a storm and made every business, however large or small, wake up to ground realities of the digital scope. The one good thing that cropped out of the deadly pandemic.

Now we see 2021 much differently than we had imagined. As concerned as we are about how aware and educated people are about all the digital possibilities, we’ve taken the liberty to put down 8 key practices every business owner must adopt in order to survive in the digital space.

Community first approach

Every brand has its own voice and its own values. Their proposition is a representation of those values. Every customer is someone who endorses those values too. So how do you keep them engaged? Interest them with everything about and around your values. Share your thoughts, ask them questions, take their opinions and act on them. How do you act on them? From something as small as a twerk in delivery to something as large as supporting a cause. A common purpose it’s all about how you speak and what you do on behalf of your brand.

Make relevant conversations

While India saw an enormous number of deaths in 2020, its people are becoming more and more conscious of their decisions and lifestyles. They all love a brand that talks sense. Speak consciously, tastefully, considerately, with complete social awareness. Endorse, support and scream all things sustainable and all things that do a larger good. That experience is one they won’t forget and will build a loyal fan following.

Keep it real

While India saw an enormous number of deaths in 2020, its people are becoming more and more conscious of their decisions and lifestyles. They all love a brand that talks sense. Speak consciously, tastefully, considerately, with complete social awareness. Endorse, support and scream all things sustainable and all things that do a larger good. That experience is one they won’t forget and will build a loyal fan following.

Holistic campaigning

You’re an Indian. You’d know better by now, not put all your eggs in one basket. Let your inner jugadu surface and think big. Think of the message you want your audience to remember and associate your product with. Thenscream it across channels. How do the pros do it you ask? Tweak it to leverage the USP of the channel. That will require some level of experimentation. For different brands, different channels serve different purposes. The message however, remains consistent.

Content is a part of the customer journey

We are taking the opportunity (at risk of repeating the millionth time) of reminding one and all that content is king. It’s not about how much you post but how well you post. Invest in creating content that informs, intrigues and that remains in the recall of your audience. Consider content as a part of your customer journey and give its quality immense importance. 

Before you put anything out on your platforms, ask yourself: Would I see this and think of following this page? If your immediate gut response isn’t a hell yes, trust us, you need help.

Engage content driven personalisations

As important as it is to sell via marketing efforts it is also equally important to engage. An engaged customer doesn’t forget you. Content doesn’t always need to sell a product, it could also interest a potential or existing customer. That practice in fact allows them to believe you a little more.

Think before you hop on the Instagram trends

We find ourselves scrolling past gazillion brands that aimlessly follow the trending Instagram formats as #MustDos. The bitter truth is however that all trends do is clutter people’s feeds. Unless absolutely witty and striking, they do very little for the brand. So think twice, does your audience care if you talk about the latest iPhone or the solar eclipse? For the agencies that run the brands however, it’s a great way to try their luck with a feature on marketing platforms! We see you @SocialSamosa!

Keep it crisp and crunchy.

Our attention spans continue to consistently remain at all time lows. While long form content builds a story and a value, for brands with limited audience it is advisable to keep it short but effective. If it’s your best elevator pitch, you gotta do it right. To make it doubly effective, indulge in light hearted humor or intriguing information to support. Ok enough said, keeping it crisp!

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